
What is jQuery?
jQuery is a widely adopted technology for making websites interactive. Below is a business-focused evaluation of the technology to assist in strategic decision-making regarding its implementation or phase-out.
The Essence of the Technology
jQuery is a JavaScript programming library designed to simplify operations on websites, such as moving elements, hiding content, or loading data without reloading the page. This technology acts as a "bridge" between different web browsers, ensuring that a feature working for one user functions identically for another, regardless of their device. Although it is not a new technology, a significant portion of the web (including WordPress-based sites) is still built upon it today.
Business Benefits
The primary arguments for using jQuery are cost-efficiency and stability. Since it is a highly mature technology, the developer labor market is saturated with professionals who know it, so maintenance does not require recruiting expensive, specialized "rockstar developers". The technology boasts a massive ecosystem of add-ons (plugins), meaning there are ready-made, immediately implementable solutions for many business needs (e.g., calendars, galleries), which reduces development time. For legacy systems, its stability guarantees continuous operation without significant new investment.
Drawbacks and Risks
For modern, complex web applications (e.g., banking interfaces, intricate administration systems), jQuery's performance and structure are considered outdated compared to modern solutions like React or Vue. In larger projects, the code can become unstructured and opaque ("spaghetti code"), increasing the likelihood of errors and slowing down future developments. Security risks arise if the company uses an outdated version or relies on plugins with discontinued support, potentially opening doors to cyberattacks (e.g., XSS).
Practical Application
jQuery is an ideal choice for operating simple corporate websites, promotional pages (landing pages), and content management systems (CMS) where the goal is rapid deployment rather than complex data management. However, it is less suitable for high-traffic applications that display constantly changing data. Historically, global giants like Microsoft, IBM, and Google have utilized it for certain services, alongside the vast majority of websites powered by the WordPress ecosystem.
Executive Summary
From a strategic perspective, jQuery now falls into the "maintenance and preservation" category rather than innovation. It is not recommended as a primary technology for developing new, large-scale digital products in 2025, as more efficient and future-proof alternatives exist. However, for maintaining existing systems or ensuring a simple web presence, it remains a rational, low-risk, and cost-effective decision. The investment pays off if the goal is the stable operation of existing assets, not the launch of a new market-leading software product.
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